With a philosophy of providing a competitive price and unequalled service to farmers, Elco Direct has established an extensive and loyal customer base throughout the North Island. There are no added costs for freight, market development or brokers

The Bremworth ownership provides a steady demand for wool for its carpet making businesses. Long-standing relationships with other wool exporters in New Zealand mean that we buy wool with an end-user already identified.

Elco Direct has built long-standing and trusted relationships with its farmer clients because of its excellent service and competitive pricing. Its value-add services include wool pick-up and wool shed clean-outs plus taking everything from the main clip to oddments and dags - it operates a large, modern dag-crushing facility.

We sell new and used woolpacks, and also provide bale clips.

Backed by an incredibly experienced team of buyers and store staff, Elco Direct offers a knowledgeable, friendly and prompt service for all its clients.

Elco Direct is proud to have a longstanding relationship with the Carpenters from Ruanui Station. Nestled in the rolling hills west of Taihape, Ruanui Station boasts a stunning view of Mount Ruapehu. Perched at an elevation of 550 meters, this expansive farm benefits from the fertile volcanic soils of the plateau, contributing to the superior quality of their wool. Ruanui Station also uses the wool they grow to create a range of luxurious wool products, from throws to pet beds and clothing.

Ātihau-Whanganui Incorporation, or Awhi, is another major supplier of New Zealand wool to Elco Direct. Awhi is a collective of over 9000 shareholders - whānau of the Whanganui iwi. Ohorea Station manager Rex has been part of Awhi for over 15 years. Rex's love for wool started at a very young age, when he used to go to the local farmers and see if he could be of help. In Rex's own words, it is all he has ever wanted to do. Despite spending his entire life farming Rex still loves getting up early in the morning, breaking daylight and start mustering sheep for him this is why he started farming.

Situated in the Rangitikei region, Siberia Station is another incredible station supplying beautiful New Zealand wool to Elco Direct. It is 3100 hectares of steep hill country, which provides an epic rolling backdrop for his 20,000 head of sheep. James is a third generation farmer passionate about the wool industry and the livestock he rears.