It takes quality wool to make a quality Bremworth carpet. Bremworth is one of the flagship companies in the Bremworth Ltd group and is widely regarded as New Zealand's premium carpet maker, known for its design leadership.

The best type of wool for carpet making is coarse wool, around 36-40 microns and between 75-100mm long. Lengthy fibres are needed to bind the fibres together and provide strength, while the whiteness of New Zealand wool makes it among the best in the world for dyeing lighter and pastel shades.

Buying wool low in vegetable matter is critical when it comes to producing carpet that is clean and clear. Gorse remnants poking through is never a good look (or feel) so when and where the wool is bought is a key factor.

The next step is cleaning the wool at Wool Scourers. The wool is then sent to Bremworth’s spinning plants in Whanganui and Napier to be dyed and spun into yarn for production into carpet at the company's tufting plant in Auckland.